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A/B testing
Page speed in A/B testing: how to test without slowing your shop down
“Won’t a testing tool like that slow the shop down?” The question came up again recently in a conversation with a Shopify merchant.
Insights
Articles on conversion optimisation, A/B testing and e-commerce, from 20 years of practice.
A/B testing
Shopify Rollouts as an A/B Test: Where the Release Tool Hits Its Limits
Last week a Shopify merchant asked me: “Can’t we just run the A/B tests directly in Shopify.
Knowledge
A/B Split Testing: The Scientific Method for Data-Driven Decisions
A split test, or A/B test, is a controlled experiment. Two versions of a web page, an email or an ad run at the same time, so you can measure which one performs better.
Knowledge
CRO agency: what a conversion rate optimisation agency does
Most agencies treat conversion rate optimisation as a project: a redesign here, a button there, a report at the end. The problem: one-off measures produce one-off results that disappear in the noise.
Knowledge
Grow Your Revenue with Dynamic Product Recommendations and A/B Tests in Ecommerce
German online retail keeps growing, but as competition rises, margins shrink and customers’ attention spans get shorter. To succeed in ecommerce today, you need more than traffic: you need to turn that traffic into purchases efficiently.
Knowledge
#010 Funnel Friday: after the purchase is before the purchase. How to turn first-time buyers into regulars
The food is good, the service is right, and as you pay you think: “I’ll be back.” But the restaurant never gets in touch again. Six months later you are a regular somewhere else.
Knowledge
#009 Test Thursday: Heatmaps and Session Recordings, How to Turn Them into Real Test Ideas
You are looking at a colourful heatmap of your home page. Lots of red at the top, little blue at the bottom.
Insights
#008 Myth Wednesday: the discount reflex, or why more discount often means less revenue
Revenue drops, and the first thought is almost always the same: discount. Ten percent, twenty percent, some deal with a red banner.
Knowledge
#007 Teardown Tuesday: product images, what your image set really sells (and what just fills space)
Picture walking into a shop to buy a product, but it is sealed in a closed cardboard box. You can’t touch it, turn it, or look at it from the side.
Knowledge
#006 Quick Hack: Features or Benefits, Why Your Product Description Doesn’t Reach the Customer
Imagine you are buying a new tool at the DIY store. The box says: “Motor power: 750 watts.
Knowledge
#005 Funnel Friday: Basket Abandonment and the Most Common Checkout Friction Points
Picture someone in a supermarket filling their trolley to the brim, pushing it all the way to the till, then simply leaving it there and walking out. In a real shop that rarely happens.
Knowledge
#004 Test Thursday: the A/B Test Hypothesis Before the Test
"Let’s test the button in green." Sounds data-driven. Usually it’s gut feeling with a testing tool behind it.
Knowledge
#003 Myth Wednesday: The Above-the-Fold Myth. Does Everything Really Have to Go “Up Top”?
The result: an overloaded strip that no longer says anything clearly.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.