Knowledge
#003 Myth Wednesday: The Above-the-Fold Myth. Does Everything Really Have to Go “Up Top”?
The result: an overloaded strip that no longer says anything clearly.
Knowledge
#010 Funnel Friday: after the purchase is before the purchase. How to turn first-time buyers into regulars
The funnel does not end on the thank-you page. That is where it really starts. Winning the customer was the most expensive step. What you do next decides everything.
Picture yourself in a restaurant. The food is good, the service is right, and as you pay you think: “I’ll be back.” But the restaurant never gets in touch again. Six months later you are a regular somewhere else.
That is exactly what happens in online shops every day.
The funnel does not end on the thank-you page. That is where it really gets going.
What you will take away:
- Why the window right after the purchase is the most valuable one, and how long it stays open
- The post-purchase sequence: what should happen in the first 7 days
- Concrete steps that turn first-time buyers into regulars
The Conversion Hacker®: five minutes, one tip, more revenue.
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Knowledge
#004 Test Thursday: the A/B Test Hypothesis Before the Test
"Let’s test the button in green." Sounds data-driven. Usually it’s gut feeling with a testing tool behind it.
Knowledge
#005 Funnel Friday: Basket Abandonment and the Most Common Checkout Friction Points
Picture someone in a supermarket filling their trolley to the brim, pushing it all the way to the till, then simply leaving it there and walking out. In a real shop that rarely happens.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.