Knowledge
#003 Myth Wednesday: The Above-the-Fold Myth. Does Everything Really Have to Go “Up Top”?
The result: an overloaded strip that no longer says anything clearly.
Knowledge
#005 Funnel Friday: Basket Abandonment and the Most Common Checkout Friction Points
The checkout is the most expensive step in the customer journey, because the visitor already wanted to buy. The most common friction points and how to remove them.
Picture someone in a supermarket filling their trolley to the brim, pushing it all the way to the till, then simply leaving it there and walking out. In a real shop that rarely happens. Online it happens all the time.
At this point the visitor has already made up their mind. They want to buy. If they drop off here, you are not losing a prospect. You are losing a customer who was almost there.
What you will take away:
- The most common friction points in the checkout (and which ones really cost conversion)
- Mandatory registration, form fields, payment options: what hurts most?
- Quick fixes you can put in place today
Der Conversion Hacker® podcast: five minutes, one tip, more revenue.
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Knowledge
#004 Test Thursday: the A/B Test Hypothesis Before the Test
"Let’s test the button in green." Sounds data-driven. Usually it’s gut feeling with a testing tool behind it.
Knowledge
Episode 12: Conversion thinking
Conversion thinking is the mindset that separates a shop that sells by chance from one that scales systematically.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.