Press & media: information and media contact for JDKRUEGER&CO
For journalists, clients, partners and investors. Everything important at a glance.
Über JDKRUEGER&CO
The third model. Neither licence fees nor hourly billing. A Conversion Operating System with 9 engines. Everything from one source. Remote.
JDKRUEGER&CO is a performance-based conversion rate optimisation agency for eCommerce. The company does not run a classic agency model. No setup fees, no fixed costs, no hourly billing. Instead JDKRUEGER&CO takes 10 percent of the provable additional revenue its own experiments generate. Capped and fair.
At its core is the proprietary Conversion Operating System (COS): 9 engines. From analysis through hypothesis generation, development, QA, monitoring, experiment, reporting and project management to performance billing. The knowledge of 20 years and thousands of A/B tests sits in the system, not in the head of a single individual. That is why JDKRUEGER&CO can carry the risk.
Founded in 2019 by Jörg Dennis Krüger. Over EUR 210 million in provable additional revenue for clients. Thousands of tests conducted. JDKRUEGER&CO has won multiple awards: German Stevie Awards (2021 Gold + 2× Bronze, 2022 Gold), German Web Awards (2021 + 2022), HIPE Awards 2021 and Top Expert Erfolg Magazin (since 2022). Jörg Dennis Krüger is the author of the pioneering book "Conversion-Boosting mit Website Testing" (2011), host of the "Conversion-Hacking Podcast" and a sought-after speaker.
JDKRUEGER&CO is a performance-based conversion rate optimization agency for e-commerce. The company does not operate a traditional agency model. No setup fees, no fixed costs, no hourly billing. Instead, JDKRUEGER&CO participates with 10 percent of the provable additional revenue generated by its own experiments. Capped and fair.
The core is the proprietary Conversion Operating System (COS): 9 Engines. From analysis through hypothesis generation, development, QA, monitoring, experimentation, reporting, project management to success accounting. The knowledge from 20 years and thousands of A/B tests is embedded in the system, not in a single person. That is why JDKRUEGER&CO can bear the risk.
Founded in 2019 by Jörg Dennis Krüger. Over EUR 210 million in provable additional revenue for clients. Thousands of tests conducted. JDKRUEGER&CO has received multiple awards: German Stevie Awards (2021 Gold + 2× Bronze, 2022 Gold), German Web Awards (2021 + 2022), HIPE Awards 2021 and Top Expert Erfolg Magazin (since 2022). Jörg Dennis Krüger is author of the pioneering work "Conversion-Boosting mit Website Testing" (2011), host of the "Conversion-Hacking Podcast" and sought-after speaker.
Fakten auf einen Blick
Unternehmen
- Firmenname: JDKRUEGER GmbH
- Dachmarke: JDKRUEGER&CO
- Rechtsform: GmbH
- Hauptsitz: Unter den Linden 24, 10117 Berlin
- Website: jdk.de
- Methodik: thinkCONVERSION®
The model
- Model: performance-based, no fixed costs
- Fee: 10 % of the provable additional revenue
- Pilot: 14 days free, no obligation
- Setup: zero
Engines (9)
- 01 Analyse
- 02 Hypothesen
- 03 Development
- 04 QA
- 05 Monitoring
- 06 Experiment
- 07 Reporting
- 08 Projekt-Management
- 09 Erfolgsabrechnung
Portraitfotos
High-resolution photos of Jörg Dennis Krüger for editorial use. Credit: © JDKRUEGER&CO
Logos
JDKRUEGER&CO wordmark and K-icon. For light and dark backgrounds. Please do not alter, distort or recolour.
Awards & Auszeichnungen
German Stevie Award 2021
Gold. Innovativstes Unternehmen des Jahres
German Stevie Award 2021
2× Bronze
German Stevie Award 2022
Gold
German Web Award
2021 + 2022. Zweimal in Folge
HIPE Awards 2021
Herausragendster Dienstleister Europas
Top Experte Erfolg Magazin
Onlineshop-Optimierung. Seit 2022
Certified methodology: thinkCONVERSION®. The proven framework for systematic conversion optimisation.
Sprecher-Themen
Jörg Dennis Krüger is available as a keynote speaker, podcast guest and interview partner on these topics:
The Conversion Operating System
How we systematically generate 210m EUR in additional revenue. The complete 9-step process from one source.
The third model
Neither licence nor hourly billing. Why performance-based is the only scalable agency model.
A/B testing for eCommerce
From hypothesis to provable additional revenue. Including typical mistakes and success factors.
Checkout-Optimierung
The most critical point in the eCommerce funnel. Data-driven approaches to reducing drop-offs.
Cross-platform conversion
Shopify, WooCommerce, Magento, Shopware. Technical and psychological levers for more revenue.
Web analytics that generate revenue
From reports to decisions. How to derive actions from data instead of just documenting states.
Biografien
Three lengths. For event programmes, podcast intros, articles and investor pitches.
Kurz (50 words)
Jörg Dennis Krüger is the founder of JDKRUEGER&CO and the developer of the Conversion Operating System with 9 engines. Over EUR 210 million in provable additional revenue for eCommerce clients. Stevie Award winner. Author. Speaker.
Mittel (150 words)
Jörg Dennis Krüger is the founder and managing director of JDKRUEGER GmbH. Since 2019 he and his team have run a new agency model: no setup, no fixed costs, no hourly billing. Instead 10 percent of the provable additional revenue. The proprietary Conversion Operating System with 9 engines has already generated over EUR 210 million in additional revenue for clients.
Krüger is the author of the pioneering book "Conversion-Boosting mit Website Testing" (2011), host of the "Conversion-Hacking Podcast" and has won multiple awards.
Lang (300 words)
Jörg Dennis Krüger is the founder and managing director of JDKRUEGER GmbH, a performance-based conversion rate optimisation agency for eCommerce.
Krüger has developed a new agency model: neither licence fees nor hourly billing. Instead 0 EUR setup and 0 EUR fixed costs. JDKRUEGER&CO takes 10 percent of the provable additional revenue. Capped and fair. The company carries the risk itself.
At its core is the proprietary Conversion Operating System (COS) with 9 engines: analysis, hypothesis generation, development, QA, monitoring, experiment, reporting, project management and performance billing. The knowledge of 20 years and thousands of A/B tests sits in the system, not in the head of a single individual.
The result: over EUR 210 million in provable additional revenue for clients on Shopify, WooCommerce, Magento and Shopware. Thousands of tests conducted.
Krüger is the author of the pioneering book "Conversion-Boosting mit Website Testing" (2011) and host of the "Conversion-Hacking Podcast". He has won multiple awards: German Stevie Awards (2021 Gold + 2× Bronze, 2022 Gold), German Web Awards (2021 + 2022), HIPE Awards 2021 and Top Expert Erfolg Magazin (since 2022). As a speaker he appears at leading eCommerce conferences.
Who this area is for
📝 Journalisten & Redakteure
Boilerplate, bios, facts, photos and logos for your coverage of eCommerce, conversion optimisation and innovative agency models.
🛒 Shop-Betreiber & Kunden
Numbers, data and facts for your decision. Understand the model before you book a call.
🤝 Partner & Agenturen
Information on cooperations, white-label partnerships and joint client projects.
📈 Investoren
Company data, growth story, differentiation and certifications for your due diligence.
Kontakt
Jörg Dennis Krüger
Managing Director
Presseanfragen: Antwort innerhalb von 4 Stunden. Kundenanfragen: Termin vereinbaren.
Alles auf einmal
ZIP package with all photos, logos, texts and awards. For offline use and quick sharing.
📦 Presse-Paket herunterladen (ZIP)Nutzungsbedingungen
All materials provided here (photos, logos, texts, awards) may be used exclusively for redaktionelle Berichterstattung coverage of JDKRUEGER GmbH and JDKRUEGER&CO.
Permitted: Publication in newspapers, magazines, online media and blogs; use in podcast show notes and event programmes; inclusion in editorial pieces about eCommerce, conversion optimisation or digital marketing; use in investor presentations and partner pitches.
Not permitted: Commercial use without written permission; altering the logos (colours, proportions, removing elements); use in the context of third-party advertising; passing them to third parties for non-editorial purposes.
Bildnachweis: © JDKRUEGER&CO
On publication we ask for a short note to info@jdk.de.