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Analytics
Email Automation: How to Generate 320% More Revenue While You Sleep
According to Klaviyo data, email automation generates 25-40% of all email revenue, even though it makes up only 5-10% of all emails sent.
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Analytics articles
Without clean data, conversion optimisation is guesswork. This is about web analytics in e-commerce.
What you will find here
- Tracking setups, Google Analytics 4, cohort analysis, attribution and the metrics that really matter in day-to-day shop work.
- How to spot measurement errors and build reports that lead to decisions.
- Which numbers you can safely ignore.
- Many articles with concrete step-by-step guides you can follow in your own setup.
A structured start into data-driven decisions: Academy track Data-Driven Decision Making ↗
Analytics
Google Analytics 4: Do I Have to Switch? And If So, How? And When?
Whether you have to switch to Google Analytics 4 is no longer a question. Universal Analytics was switched off in July 2023.
Analytics
Heatmap Analytics: How to Read Your Customers’ Behaviour
Heatmaps do not replace quantitative analytics.
Analytics
Influencer Marketing in eCommerce: How to Make the Channel Pay
According to current industry benchmarks, influencer marketing generates an ROI between 5.20:1 and 18:1.
Analytics
Loyalty Programmes: How to Increase Repeat Purchases by 50%
A loyalty programme is a structured reward system that gives returning customers points, discounts or exclusive benefits for repeat purchases and brand interactions. It turns one-time buyers into regulars and systematically raises customer lifetime value.
Analytics
Use Heatmaps to Optimise User Behaviour and Grow Revenue
They show user behaviour: where people click, how far they scroll and where they get distracted. Without this data, conversion optimisation is guesswork.
Analytics
Website Load Time: How to Raise Your Conversion Rate and Revenue
Your online shop’s load time is not a technical detail. It is a direct revenue factor that decides between success and failure.
Analytics
Web Analytics Basics: More Than Numbers. Your Roadmap to Online Shop Growth
Web analytics basics are the foundation of every online shop’s growth. If you don’t understand your data, you are flying blind.
Analytics
Heatmap Analysis in eCommerce: What 38 Shop Analyses Reveal About Real Customer Behaviour
In surveys, 73 percent of customers say they read product descriptions carefully. In reality, 67 percent scroll straight past the description.
Analytics
eCommerce Personalisation: What 48 Analyses Reveal About Individual Customer Experiences
The future of eCommerce is personalised. Not as a buzzword, but as a mathematical reality.
Analytics
Ecommerce trends 2026: what 55 shop analyses reveal about the future of online retail
Ecommerce is changing faster than ever. New technology, new customer expectations, new regulation.
Analytics
Ecommerce Loyalty Programmes: What 29 Tests Reveal About Retention and Revenue
A new customer costs 5 times as much as a regular one. The maths is simple: keep your regular customers and you save acquisition costs and grow revenue.
Analytics
Ecommerce Analytics: What 56 Tests Reveal About Data-Driven Growth
It only gains value once it is processed. An analysis of 56 analytics tests shows that shops that make data-driven decisions grow 2.1 times as fast as shops that rely on intuition.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.