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CRO basics
Product descriptions are the most underrated conversion lever in e-commerce. Shops spend thousands on photography and advertising and treat the copy as a necessary evil.
CRO basics
Shops spend thousands on advertising to win new customers and ignore the potential in the visitors they already have. The numbers are clear: personalised recommendations generate 20 per cent more revenue than generic suggestions (McKinsey).
CRO basics
Personalisation is not a first name in an email.
CRO basics
Trust signals are the invisible infrastructure behind every conversion. They tell the visitor: this retailer is legitimate, your payment data is safe, your order will arrive.
CRO basics
170.3 million US users will use voice assistants by 2028, 17 % more than in 2023. 60 % of 25 to 34-year-olds use voice search every day.
CRO basics
Retail as we knew it is dead. That does not mean physical shops will disappear.
CRO basics
Accessibility in ecommerce was long seen as a paid extra: nice to have, not essential. That view is badly wrong, both economically and legally.
CRO basics
Conversion optimisation turns traffic into revenue. Run the two in isolation and you are building a pipeline with a leak.
CRO basics
A shop that shows security signals converts on average 18 percent better than one that doesn’t. The psychology is simple: buying is an act of trust.
CRO basics
The global chatbot market is estimated to reach 24.3 billion dollars by 2027.
CRO basics
Ecommerce revenue does not grow on its own. Persuasive copy is the key to higher sales.
CRO basics
The conversion rate is the central metric for every online shop. It shows how many visitors actually buy, and so whether your e-commerce business works.
CRO basics
Chatbots are the Swiss Army knife of ecommerce: promoted everywhere, rarely used properly. Every other article claims chatbots will revolutionise customer service.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.