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A/B testing
Page speed in A/B testing: how to test without slowing your shop down
“Won’t a testing tool like that slow the shop down?” The question came up again recently in a conversation with a Shopify merchant.
Insights
A/B testing articles
A/B testing is the most reliable way to base decisions in an online shop on data instead of opinions.
What you will find here
- Guides to test design, sample sizes and statistical significance, plus the typical mistakes that make test results useless.
- How to phrase hypotheses cleanly, prioritise tests and read results correctly.
- So that every test brings either revenue or a solid insight.
- For shop owners and teams who test themselves or want to judge their agency's work better.
Learn it step by step from the ground up: Academy track A/B-Testing Mastery ↗
A/B testing
Shopify Rollouts as an A/B Test: Where the Release Tool Hits Its Limits
Last week a Shopify merchant asked me: “Can’t we just run the A/B tests directly in Shopify.
A/B testing
Landing Page Optimisation: How to Reach an 11% Conversion Rate
The average landing page conversion rate is 2.35 percent. The best 25 percent of landing pages reach 5.31 percent.
A/B testing
Why Statistical Significance Matters in A/B Testing
Statistical significance is the decision criterion in data-driven optimisation. It tells you how likely it is that an observed difference between two variants didn’t happen by chance.
A/B testing
A/B Testing Tools: The Independent Comparison Guide for CRO Professionals
A/B testing tools are the software that turns guesses into proof. This independent guide is for CRO professionals who know that the right tool is the difference between data-driven decisions and expensive hunches.
A/B testing
Ecommerce Conversion Optimisation: RPU as Your Profit Driver. System, Not Gut Feeling
It means replacing “gut feeling” with measurable facts so you grow faster, step by step.
A/B testing
A/B Testing Basics: Raise RPU in Ecommerce Instead of Guessing. The Method
A/B testing basics cover the systematic, Bayesian comparison of two versions of a web page, an element or a user flow to find out objectively which one earns a higher revenue per user (RPU).
A/B testing
Ecommerce Personalisation: What Works, and What Is Expensive Snake Oil
Ecommerce personalisation means tailoring content, product suggestions and offers to an individual visitor’s behaviour. Not to assumptions, not to demographic pigeonholes.
A/B testing
The power of heatmaps for your ecommerce success
Everyone sees the colours, but few know what they mean. A red spot on a button is good.
A/B testing
Raise Your Ecommerce Conversion Rate for the Long Term
The CRO tool market is a jungle. Google Analytics, Hotjar, Optimizely, VWO, Crazy Egg, FullStory, Clarity, Mixpanel, Amplitude, Unbounce, Instapage: the list never ends.
A/B testing
Improve Your Conversion Rate with Behaviour Analysis
Every visitor to your shop leaves traces.
A/B testing
Grow your ecommerce results with heatmap analysis and conversion optimisation
Google Analytics shows you what happens. Heatmaps show you how it happens.
A/B testing
Grow Ecommerce Revenue With Better A/B Tests
A/B testing is the most powerful tool in ecommerce. But most shops use only a fraction of its potential.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.