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E-commerce UX
Email Marketing in Ecommerce: How to Generate $45 ROI per $1
The Litmus State of Email Report 2023 puts the average ROI of email marketing at 36:1, and in ecommerce leading players reach 45:1 and more.
Insights
E-commerce UX articles
User experience decides whether visitors buy or leave. It is about measurable impact, not taste.
What you will find here
- E-commerce UX: navigation, product pages, forms, mobile layout and load times.
- How to find out where your users actually fail.
- Which UX changes demonstrably bring more revenue and which are only cosmetic.
- Many articles build on findings from real tests in online shops.
Professional user research in a shop, methods and tools: Academy track UX & User Research for E-Commerce ↗
E-commerce UX
Form optimisation: more leads with three changes
Forms are the most underrated conversion factor in ecommerce. In a meta-analysis of 48 studies, the Baymard Institute found that 69.8 per cent of all shopping baskets never turn into a purchase.
E-commerce UX
How to Raise Your E-Commerce Conversion Rate with Better Product Page Design
The global e-commerce conversion rate is 2.5 to 3 percent. That means that out of 100 visitors, on average only 2.5 buy.
E-commerce UX
Increase Your Average Order Value: 7 Strategies for More Revenue per Customer
Average order value (AOV) is the most underrated metric in eCommerce. While marketing teams pour millions into new customer acquisition, they neglect the value already sitting in the basket.
E-commerce UX
Microinteractions: the small details that raise conversion
Microinteractions are the subtle responses an interface gives to user actions. A button that gives a little when you click it.
E-commerce UX
Mobile First Design: Why Your Customers Buy on a Smartphone
Mobile commerce is no longer a vision of the future. It is the dominant sales channel in global retail.
E-commerce UX
Navigation design: how customers find the right thing straight away
Navigation is the main way visitors discover your range, read your content and, in the end, convert. It is not a design detail.
E-commerce UX
Payment methods in eCommerce: how to cut cart abandonment
Nine per cent of shop visitors leave the checkout because their preferred payment option is missing. That is not a minor issue.
E-commerce UX
Retargeting in E-Commerce: How to Win Back 70% More Conversions
97 percent of your shop’s visitors don’t buy on their first visit. They compare prices, think it over, get distracted, forget the tab.
E-commerce UX
User Journey Mapping: How to Find Your Customers’ Pain Points
The customer journey is not a straight line from ad to purchase. McKinsey calls it a “decision journey”: a cycle of awareness, consideration, purchase, use and loyalty.
E-commerce UX
Win Back Cart Abandoners: How to Recover 15% of Lost Revenue
70.22 percent of all online purchases are never completed. That adds up to more than 4 trillion dollars in lost revenue worldwide.
E-commerce UX
Checkout Optimisation: 7 Strategies to Reduce Cart Abandonment
The checkout is the most critical moment in the whole ecommerce funnel. This is where a browser either becomes a paying customer or disappears for good.
E-commerce UX
Conversion Funnel Optimisation: How to Lead Prospects to Purchase
The average e-commerce conversion rate is 2.5 to 3.5 percent. That means 96 to 97 out of every 100 visitors leave the shop without buying.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.