E-commerce UX
Conversion Funnel: How to Fix the 5 Biggest Leaks
The average eCommerce funnel loses 97.5 percent of its visitors before conversion.
Insights
E-commerce UX articles
User experience decides whether visitors buy or leave. It is about measurable impact, not taste.
What you will find here
- E-commerce UX: navigation, product pages, forms, mobile layout and load times.
- How to find out where your users actually fail.
- Which UX changes demonstrably bring more revenue and which are only cosmetic.
- Many articles build on findings from real tests in online shops.
Professional user research in a shop, methods and tools: Academy track UX & User Research for E-Commerce ↗
E-commerce UX
Customer Service in Ecommerce: the Underrated Conversion Lever
Customer service is the most underrated revenue driver in ecommerce. 38 percent of consumers are more likely to buy when live chat is available. Three out of four customers spend more when the service experience is right.
E-commerce UX
Raise Your eCommerce Conversion Rate: 7 Effective Checkout Optimisation Strategies
The average eCommerce conversion rate is 2.5 to 3.5 percent. That means 96 to 97 out of 100 visitors leave the shop without buying.
E-commerce UX
Reduce cart abandonment: 5 strategies for more conversions
The average cart abandonment rate in global ecommerce is 69.8 percent (Baymard Institute, 2024). Almost seven in ten customers who add an item to their cart never complete the purchase.
E-commerce UX
Reduce cart abandonment: 7 strategies that actually work
70.22 per cent of all online purchases are abandoned in the basket. That is not an edge case.
E-commerce UX
Cross-Selling and Upselling: More Revenue Without New Customers
The most expensive decision in eCommerce is not product development.
E-commerce UX
Checkout optimisation: secure your profit on the last mile. Fewer drop-offs, more RPU
Your online checkout decides between profit and failure. Every abandoned basket is revenue given away.
E-commerce UX
Website personalisation: what 56 tests reveal about relevance and revenue
Most shops treat personalisation as a nice-to-have: a few dynamic product recommendations, a personalised email subject line, done.
E-commerce UX
Customer Journey Optimisation: What 78 Funnel Analyses Reveal About Drop-offs
The classic customer journey is drawn as a funnel: lots of visitors at the top, few buyers at the bottom.
E-commerce UX
Website navigation: what 52 tests reveal about the path to purchase
Most shop owners think about navigation in categories: main search, main menu, footer. But navigation is much more than that.
E-commerce UX
Website usability in ecommerce: what 31 shop analyses reveal about intuitive navigation
An online shop’s navigation is the invisible doorman. Customers who find their way buy.
E-commerce UX
Website performance in ecommerce: what 29 load time tests reveal about conversion and revenue
Every second of load time costs money. That is not theory, it is simple maths.
E-commerce UX
Ecommerce pricing strategy: what 39 analyses reveal about pricing and conversion
Price is the most emotional point in ecommerce.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.