E-commerce UX
eCommerce Payment Methods: What 43 Tests Reveal About Payment and Conversion
The payment method is the last step before the purchase. And the step where most customers drop off.
Insights
E-commerce UX articles
User experience decides whether visitors buy or leave. It is about measurable impact, not taste.
What you will find here
- E-commerce UX: navigation, product pages, forms, mobile layout and load times.
- How to find out where your users actually fail.
- Which UX changes demonstrably bring more revenue and which are only cosmetic.
- Many articles build on findings from real tests in online shops.
Professional user research in a shop, methods and tools: Academy track UX & User Research for E-Commerce ↗
E-commerce UX
Sell more with mobile UX design
The average mobile conversion rate in ecommerce is 1.8%.
E-commerce UX
Optimise your checkout page and grow your revenue
The checkout is the most valuable part of your shop.
E-commerce UX
The Power of User-Generated Content in Ecommerce
The best advertising is not the kind you pay for. It is the kind your customers make.
E-commerce UX
Optimise your mobile checkout for higher conversions
The mobile checkout is the biggest conversion killer in ecommerce.
E-commerce UX
Conversion rate with a one-page checkout: when the single page loses
A shop with a furniture configurator rebuilt its checkout. Before, buying took four pages: cart, then address, then payment, then delivery.
E-commerce UX
Raise Your Conversion Rates with High-Quality Trust Signals
Most e-commerce shops use trust signals. Seals, reviews, security badges, payment logos.
E-commerce UX
Grow Your Revenue with an Optimised Checkout
The checkout is the most critical moment in eCommerce. The customer has decided to buy.
E-commerce UX
Optimise Your Product Page for More eCommerce Revenue
The product page is the most important place in eCommerce. This is where the customer decides: buy or don’t buy.
E-commerce UX
Mobile optimisation for more ecommerce revenue
Mobile traffic is higher than desktop traffic in most ecommerce shops. In 7 out of 10 shops, mobile accounts for more than 60 per cent.
E-commerce UX
Reduce Your Basket Abandonment Rate and Grow Your Revenue
The basket abandonment rate is one of the biggest revenue killers in eCommerce. When customers put products in the basket but do not complete the purchase, valuable revenue falls by the wayside.
E-commerce UX
Optimise your checkout and raise your conversion rates
Checkout is the last metre before the finish line.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.