Shipping costs early and clear
Cost and delivery time are visible before the customer fills the cart. Show the costs early, and you keep the buyers who would have ordered anyway.
Food & Drink, Conversion Optimisation
Conversion optimisation for food and drink shops
Online food retail plays by different rules from the rest of eCommerce. Shipping is expensive, the goods are perishable, and the contribution margin rises and falls with the basket value. I find the lever, I get it live.
Book a Dropoff Analysis with Jörg
I'll show you where your shop loses buyers.
The Diagnosis
Where it usually gets stuck
A shop that only optimises the conversion rate can end up with more orders and less profit.
Shipping costs shown too late
The most common reason for abandonment in this sector, and it happens at the last step. Show the costs early and honestly, and you lose visitors who would not have bought anyway while keeping the rest.
Basket value is not the focus
Bundles, tiered pricing and minimum order values are not upsells here. They are what makes shipping pay off. They belong in the buying journey, not in a side category.
Repeat purchase is not built in
People buy food again and again. If the second purchase is not as easy as the first, you pay to win the same customer every time.
The season is over by the time you optimise
In many food ranges, a few weeks decide the whole year. Preparing during the peak is too late.
From this industry
Results from real projects
Drink Trends
Printed cans for companies: how enquiries start at Drink Trends
Read caseWestho Petfood
The dog eats, the owner decides
Read casepack&satt
A meal that shapes its own category
Read caseBULLS Coffee
BULLS Coffee puts three business models in clear order
Read caseLUUP COFFEE
The best reason to swap your morning coffee
Read caseThe Intervention
What I test specifically in the food funnel
Not everything at once. One targeted change, live in your system and measured cleanly.
Basket value as the goal
Bundles, tiers and minimum order values become part of the buying journey, not a side category. Every change is measured against the contribution margin.
Repeat purchase as its own path
The second purchase becomes as easy as the first: saved items, a clear reorder and a reason to come back.
Prepare the season, not the peak
The change is in place before demand rises. During the peak you measure, not rebuild.
Levers
Typical levers in food shops
Shipping costs and delivery time on the product page and in the cart, before the customer clicks on.
Bundles and tiers that lift the basket value without cutting the price.
Reorder with saved items and a clear rhythm.
Seasonal pages and campaigns in place before the peak.
Diagnosis
Analytics, cart data and repeat purchase show where the contribution margin is lost. I prioritise by euros, not by opinion.
Intervention
One targeted change to shipping costs, bundles, repeat purchase or season preparation. Live in your system, not a concept paper.
Measurement
The change is measured against the existing version. What wins stays. What loses is stopped and set up differently.
I also optimise other industries
How much revenue is lying idle in your shop?
B2B and industry
Enquiry instead of order, a catalogue for professionals and reordering. What B2B shops need.
Fashion
Size uncertainty, returns and seasonal windows. What costs fashion shops conversion.
Beauty
Shade matching, skin types and social proof. What beauty shops need.
Questions and answers
Frequently Asked Questions
01What is the most important metric in food retail?
The contribution margin per order, not the conversion rate alone. Basket value, shipping costs and repeat purchase decide whether an order makes money.
02Do we need to rebuild our shop?
No. I work on the points with the biggest lever, inside the existing system. A redesign is rarely the answer.
03What do you need from us?
Access to analytics and to your shop or CMS system. No long briefings, I find where the funnel breaks myself.
Other industries and roles
- Your beauty shop looks convincing. Your conversion rate does not.Shade uncertainty, missing skin-type guidance and weak social proof block the final click, daily. I find the lever…
- Your fashion shop sells style. Your conversion rate does not.Visitors who land on your product page already have purchase intent. When they bounce anyway, it costs you…
- Your health shop sells products. Your customers' trust does not.In health shops, trust decides the purchase. Customers buy products online that they cannot try, without targeted trust…
- Your home shop has the assortment. The conversion does not.Furniture and home accessories are not bought blindly, but that is exactly what many online shops demand of…
- Conversion optimisation for B2B shops and manufacturersNobody buys on impulse in B2B. Your visitor is a buyer, a tradesperson or an engineer. They know…
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.