Geschenke24: From plateau to a seven-figure monthly revenue

The starting point

Shop type & industry

Gifts & Personalisation

The problem

An established shop for personalised gifts with a solid six-figure monthly revenue. The traffic was there, the assortment worked, but revenue had been stuck at the same level for years. A classic plateau: more ad budget barely produced any additional return.

Hypotheses & the tested variant

From the starting point we derived the following hypotheses — each was tested as its own variant against the existing version, never rolled out blindly:

Radical, systematic testing in the checkout. Instead of isolated cosmetic changes, the entire checkout was questioned: form fields, how payment methods are presented, shipping-cost communication, trust elements at the payment step. Every hypothesis ran as an A/B test against the existing version, never as a blind rollout.

Measurement & test duration

Each variant ran as a controlled A/B test against the original, with revenue per visitor as the guiding metric, not conversion rate alone. Tests ran until the result was statistically sound. Losing variants were discarded and documented, winners adopted permanently.

Observation period: Over the course of the collaboration

Result

Over the course of the collaboration monthly revenue multiplied: from the mid six-figure into the seven-figure range. The effect did not come from a single trick, but from the sum of many measured checkout improvements reinforcing each other.

Business significance

The multiplication of monthly revenue — from the mid six-figure range into seven figures — shows the leverage of systematic testing: the same shop, the same foundation, a systematically optimised checkout.

Limitations

This case study is an anonymised account: for confidentiality reasons we do not publish client-specific figures. Individual results are not directly transferable — the test context decides what applies: the industry and size of your shop shape the outcome. We are happy to walk you through concrete metrics and our approach in a conversation.