Case Study · Home & Living
Shades of Home sells well-known brands with its own signature
Shades of Home stocks home décor and textiles from well-known brands such as Bloomingville and Eulenschnitt, plus tableware and seasonal goods, as well as games and books. The selection has a clear taste. We make that taste the reason to buy here in particular.
I'll show you where your shop loses buyers.
The same brands, a reason of your own to buy
In reselling, a price comparison is always just a click away. The stronger lever for a shop like Shades of Home lies in the selection and how it is shown. People who buy here should feel that someone with taste put these pieces together. No price comparison site can offer that.
The range brings two more opportunities. Seasonal goods have their own rhythm and are searched for early, often long before the season starts. And people rarely buy home décor one piece at a time. Customers furnish a table, a shelf or a room and look for pieces that go together. That way of buying is made for a curated shop that can show whole table settings and room ideas.
Sorted by the customer's home
We made the curation itself the selling point. The categories follow how customers furnish their homes. Suppliers organise their brands by lines and collections, which helps with buying stock. When furnishing, customers think in rooms and occasions. Someone laying a breakfast table wants tableware and textiles at a glance, ideally with matching décor. Categories by room and occasion bring products from different brands together into a picture you will not find at any single manufacturer.
Seasonal goods get early visibility, because they sell in a short window and customers often search for them in advance. We also settled how early seasonal goods appear on the home page and how the rest of the range stays present alongside them. To lift basket value, we rely on combinations. We looked at where matching pieces should appear, so a single item becomes a coherent set.
Your own order for other people's brands
In our view, retailers of other brands have an advantage manufacturers rarely have: they can combine products from different brands into one picture. That picture is the reason to buy from them. Sort by rooms and occasions, and you sell ideas for the home, and customers are happy to pay full price for that. Seasonal goods and combinations belong in the same thinking. If you sell branded goods, take a fresh look at your categories, because that is often where your shop's strongest profile is waiting.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.