Gutta Shop: Sustainable growth through systematic optimisation

A specialist shop with an assortment that needs explaining and a loyal customer base. Isolated measures had moved little in the past, what was missing was a system that continuously produces hypotheses, tests them and records the results.

Building a continuous optimisation process from the first month: derive hypotheses from data and user behaviour, prioritise them, put them live as A/B tests, adopt the winners, and start the next test. Optimisation ran along the entire customer journey, not on a single page.

All tests ran on a dedicated testing platform with a clean control group. Guiding metric: revenue per user over long run times, to rule out seasonal effects. Tests with mixed signals were documented honestly rather than massaged.

A clearly double-digit rise in conversions within the first three months, and a permanently running testing process that has delivered further measured improvements ever since, rather than resting on a one-off effect.

For confidentiality reasons we do not publish client-specific figures on this page. We are happy to walk you through the actual numbers and the approach in a conversation.