What is more important: UX or CRO?

UX is part of CRO. CRO without UX is A/B-testing on a broken foundation.

How long does a UX optimisation take?

First quick wins after 2 weeks. Complete order-process optimisation after 6–8 weeks. We prioritise by impact.

Yes. We optimise within your existing theme. We work with Shopify, WooCommerce, Magento and custom shops.

E-commerce UX

A shop that is easy to buy from

Good UX in a shop means one thing: fewer reasons not to buy. I find the points where buyers hesitate, and remove them.

Book a Dropoff Analysis with Jörg

I'll show you where your shop loses buyers.

Product pages

The information that convinces, where the buyer looks for it.

Cart and checkout

No surprises on shipping, no forced account, no dead ends.

Mobile first

Most of your visitors are on a phone. We check every change there first.

thinkCONVERSION®

From ad click to second order

My method from 20 years of practice. It checks every point where a visitor becomes a buyer, and every point where a buyer becomes a regular. It won Gold at the German Stevie Awards.

AdDoes it bring buyers or just clicks?

Landing pageDoes it keep the promise of the ad?

Product pageDoes the visitor find what convinces them?

Cart and checkoutWhere do they drop off just before buying?

Second orderDo they come back?

thinkCONVERSION® looks at the whole journey

Five steps, one loop.
From 5 back to 1: after the test comes the next test.

01AnalysisI find the points where buyers drop off.

I see what others miss.

I take your shop apart, step by step, until it is clear where buyers get lost and why. After 20 years I know where to look first.

Numbers

Every step from click to purchase, by device and channel. I see where the path breaks.

Behaviour

Heatmaps, click paths, session recordings. What visitors really do, not what they should do.

Customers

Reviews, enquiries, surveys. The objections in your buyers' heads.

Value proposition

Does a visitor understand in five seconds why they should buy from you?

Drivers and brakes

With my Periodic Table of Conversion I check every page for what sells and what kills sales.

Competitors

What your buyers see at the competition before they come back. Or don't.

02ConceptEvery finding becomes a change that sells.

Ideas that sell. And can be built.

There are plenty of ideas. My strength is turning them into a concept that sells more and that your shop can actually run. Every page and every element gets a job, and anything without one goes.

Hypothesis, not taste

Every change has a reason from the analysis and a number it has to move.

Catch, inform, guide

The visitor knows at once where they are, gets just enough information and knows what to do next.

Big levers first

Clear changes bring clear results. I don't waste time on button colours.

Psychology where it works

Trust, decision effort, urgency. Used on purpose, not as decoration.

Built for your shop system

I plan with what your system can do. What I design can be built without turning the shop upside down.

Your ideas come along

What you have wanted to build for a long time, I check too, and build it in if it holds up.

03TestingTest the right thing first.

Test the right thing first.

Most tests lose because the wrong thing is tested. I rank by revenue impact and effort, so your visitors are not used up on small stuff.

Ranked by impact

What promises the most revenue for the least effort comes first.

Traffic check up front

Is there enough traffic for a clean test? If not, I say so up front and the change goes live without a test.

Clean statistics

Fixed run time, enough orders per variant. No stopping at the first high.

By device and channel

What wins on mobile can lose on desktop. I look at both separately.

Proven tools

We test with established testing tools in your shop, no home-made setup.

04BuildI put it in and sign it off. What works goes live.

Live fast. And done right.

A winner only makes money once it is live for good. With a test or without: I check every change in your shop, sign it off, and what works stays live.

Example

Change: Shipping costs on the product page
Metric: Cart drop-offs
Process: Test, sign-off, winner live

Every change has a date

Fixed before work starts: who is responsible and which number counts.

I sign off

I check every change myself before it goes live.

Checked before your customers see it

Tested on mobile and desktop before a buyer sees it.

Without a test, too

Where traffic is too low or the case is clear, the change goes straight live and I watch the numbers.

Your team keeps its time

You don't assign anyone. We do the work.

05ReviewEvery result sharpens the next round.

Measure, decide, keep going.

After the test comes the next test. I review every result plainly, including the ones that lose, and turn it into the next hypothesis. That way your shop gets better month after month, instead of prettier once.