Analytics
Ecommerce Conversion Optimisation: Web Analytics for More Sales
Every ecommerce shop has Google Analytics . Most have it configured wrongly. They collect data, but they do not use it.
Insights
Analytics articles
Without clean data, conversion optimisation is guesswork. This is about web analytics in e-commerce.
What you will find here
- Tracking setups, Google Analytics 4, cohort analysis, attribution and the metrics that really matter in day-to-day shop work.
- How to spot measurement errors and build reports that lead to decisions.
- Which numbers you can safely ignore.
- Many articles with concrete step-by-step guides you can follow in your own setup.
A structured start into data-driven decisions: Academy track Data-Driven Decision Making ↗
Analytics
Grow Your Revenue with Enhanced Ecommerce Tracking
Every ecommerce shop has Google Analytics . Few have enhanced ecommerce. The difference is the one between a photo and an X-ray.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.