Knowledge
#004 Test Thursday: the A/B Test Hypothesis Before the Test
"Let’s test the button in green." Sounds data-driven. Usually it’s gut feeling with a testing tool behind it.
Knowledge
#003 Myth Wednesday: The Above-the-Fold Myth. Does Everything Really Have to Go “Up Top”?
The most stubborn myth in web design: that everything has to be above the fold. Why an overloaded section says nothing clearly, and how to invite instead of overwhelm.
You know that one sentence from every other meeting: “That has to go above the fold!” And because everyone believes it, the headline, button, three arguments, a trust seal and ideally the price all get squeezed into the top of the screen.
The result: an overloaded strip that no longer says anything clearly.
What you will take away:
- Where the above-the-fold myth comes from, and why it no longer holds in 2024
- What the top of the page really needs (an invitation, not proof)
- How to use scroll depth as a selling point instead of treating it as a problem
Der Conversion Hacker® podcast: five minutes, one tip, more revenue.
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Episode 12: Conversion thinking
Conversion thinking is the mindset that separates a shop that sells by chance from one that scales systematically.
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Interactive product visualisation: a systematic way to grow online sales
That includes 3D models, product configurators, zoom with hotspots and augmented reality. The aim is to close the information gap between a physical store and buying online.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.