Knowledge
#003 Myth Wednesday: The Above-the-Fold Myth. Does Everything Really Have to Go “Up Top”?
The result: an overloaded strip that no longer says anything clearly.
Knowledge
#006 Quick Hack: Features or Benefits, Why Your Product Description Doesn’t Reach the Customer
Motor power: 750 watts. Speed: 2,800 rpm. What do you think? Probably nothing in particular. Features describe, benefits sell. The simplest lever on product pages.
Imagine you are buying a new tool at the DIY store. The box says: “Motor power: 750 watts. Speed: 2,800 rpm. Weight: 1.8 kilograms.” What do you think? Probably nothing in particular. You want to know whether the thing solves your problem.
Features do not tell you that. Benefits do.
What you will take away:
- The difference between a feature and a benefit, and why it decides the purchase
- The bridge formula: how to turn any feature into a customer benefit
- Concrete before-and-after examples from real product pages
Der Conversion Hacker® podcast: five minutes, one tip, more revenue.
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Knowledge
#004 Test Thursday: the A/B Test Hypothesis Before the Test
"Let’s test the button in green." Sounds data-driven. Usually it’s gut feeling with a testing tool behind it.
Knowledge
#005 Funnel Friday: Basket Abandonment and the Most Common Checkout Friction Points
Picture someone in a supermarket filling their trolley to the brim, pushing it all the way to the till, then simply leaving it there and walking out. In a real shop that rarely happens.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.