Knowledge
#003 Myth Wednesday: The Above-the-Fold Myth. Does Everything Really Have to Go “Up Top”?
The result: an overloaded strip that no longer says anything clearly.
Knowledge
#009 Test Thursday: Heatmaps and Session Recordings, How to Turn Them into Real Test Ideas
You are looking at a colourful heatmap of your home page. Lots of red at the top, little blue at the bottom. You know something now, but what? How to turn heatmaps and recordings into real test hypotheses.
You are looking at a colourful heatmap of your home page. Lots of red at the top, little blue at the bottom. You know something now. You just don’t quite know what. “Interesting,” you think, and close the tab.
Observing and understanding are two different things.
What you will take away:
- How to analyse heatmaps systematically (not just “look at” them)
- Reading session recordings properly: where does the user hesitate, and why?
- From observation to hypothesis: the 3-step framework
Der Conversion Hacker® podcast: five minutes, one tip, more revenue.
Keep reading
Related articles
Knowledge
#004 Test Thursday: the A/B Test Hypothesis Before the Test
"Let’s test the button in green." Sounds data-driven. Usually it’s gut feeling with a testing tool behind it.
Knowledge
#005 Funnel Friday: Basket Abandonment and the Most Common Checkout Friction Points
Picture someone in a supermarket filling their trolley to the brim, pushing it all the way to the till, then simply leaving it there and walking out. In a real shop that rarely happens.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.