Analytics
Ecommerce tracking and conversion optimisation: how shops succeed
Hotjar produces thousands of session recordings. The marketing manager has 12 dashboards.
Insights
Articles on conversion optimisation, A/B testing and e-commerce, from 20 years of practice.
Analytics
Ecommerce Conversion Optimisation: Web Analytics for More Sales
Every ecommerce shop has Google Analytics . Most have it configured wrongly. They collect data, but they do not use it.
Analytics
Grow Your Revenue with Enhanced Ecommerce Tracking
Every ecommerce shop has Google Analytics . Few have enhanced ecommerce. The difference is the one between a photo and an X-ray.
A/B testing
Optimise Your Conversion Rate with A/B Tests: Get Started Now
The market for A/B testing tools is saturated.
E-commerce UX
Optimise Your E-Commerce with Expert Help
Margins are shrinking, customer acquisition keeps getting more expensive and the competition never sleeps. If you want to succeed in e-commerce today, you need more than a nice template and a few products.
A/B testing
Raise your ecommerce conversion rate with CTAs
The call to action is the most important line on the whole page.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.