E-commerce UX
Raise Your Conversion Rates with High-Quality Trust Signals
Most e-commerce shops use trust signals. Seals, reviews, security badges, payment logos.
Insights
Articles on conversion optimisation, A/B testing and e-commerce, from 20 years of practice.
E-commerce UX
Grow Your Revenue with an Optimised Checkout
The checkout is the most critical moment in eCommerce. The customer has decided to buy.
CRO basics
Optimise Your Page Speed for Higher Sales
A website’s load time is the most underrated conversion lever. Every second a user waits lowers the chance of a purchase.
E-commerce UX
Optimise Your Product Page for More eCommerce Revenue
The product page is the most important place in eCommerce. This is where the customer decides: buy or don’t buy.
A/B testing
Grow Revenue With Dynamic Product Recommendations and A/B Tests
Dynamic product recommendations sit at the heart of modern ecommerce platforms. Their promise: the right customer sees the right product at the right moment.
Analytics
Why clear goals and KPIs matter for web analytics and reporting
Web analytics without clear goals is like navigating without a destination.
E-commerce UX
Mobile optimisation for more ecommerce revenue
Mobile traffic is higher than desktop traffic in most ecommerce shops. In 7 out of 10 shops, mobile accounts for more than 60 per cent.
CRO basics
Grow Your Ecommerce Revenue with User-Generated Content
User-generated content is the strongest trust signal in ecommerce. Not what the shop says about its products, but what customers say about their experience.
A/B testing
More Ecommerce Revenue Through Conversion Optimisation
Conversion optimisation is often seen as a bag of tricks.
E-commerce UX
Reduce Your Basket Abandonment Rate and Grow Your Revenue
The basket abandonment rate is one of the biggest revenue killers in eCommerce. When customers put products in the basket but do not complete the purchase, valuable revenue falls by the wayside.
E-commerce UX
Optimise your checkout and raise your conversion rates
Checkout is the last metre before the finish line.
A/B testing
Raise Your Conversion Rate with A/B Tests
A/B testing is the most important method in conversion optimisation.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.