E-commerce UX
Optimise your mobile checkout for higher conversions
The mobile checkout is the biggest conversion killer in ecommerce.
Insights
Articles on conversion optimisation, A/B testing and e-commerce, from 20 years of practice.
CRO basics
Understanding and Raising Conversion Rates in E-Commerce
The conversion rate is the central metric for every online shop. It shows how many visitors actually buy, and so whether your e-commerce business works.
CRO basics
Grow your ecommerce revenue with AI chatbots
Chatbots are the Swiss Army knife of ecommerce: promoted everywhere, rarely used properly. Every other article claims chatbots will revolutionise customer service.
A/B testing
Optimise Your eCommerce Conversion Rate with These Key Elements
The conversion rate is the most important lever in eCommerce.
A/B testing
Raise your ecommerce conversion rates with dynamic pricing
Dynamic pricing is the taboo topic of ecommerce. Everyone talks about it, nobody admits to it.
Analytics
Maximise Your Ecommerce Success with Customer Journey Analysis
The customer journey is not a straight line. Customers jump between devices, compare prices, read reviews, put decisions off.
Analytics
Grow revenue and conversion rate: personalisation tools for a better customer experience
McKinsey calculated in 2023 that companies with mature personalisation generate 40 per cent more revenue than less data-driven competitors.
A/B testing
Raise your conversion rates with customer behaviour analysis
Page views, clicks, scroll depth, cart events, purchases, drop-offs. Most shop owners collect this data.
CRO basics
Use Retargeting and Remarketing for More E-Commerce Success
Retargeting is the attempt to bring back visitors who left.
CRO basics
Optimise your page load speed for a better Google ranking
Page speed stopped being a purely technical topic long ago.
Analytics
E-Commerce Revenue with CRO Experts: When It Pays Off for You
A shop with €180,000 in monthly revenue ran four A/B tests. Three were colour tests on the add-to-cart button, the fourth a new font in the newsletter form.
E-commerce UX
Conversion rate with a one-page checkout: when the single page loses
A shop with a furniture configurator rebuilt its checkout. Before, buying took four pages: cart, then address, then payment, then delivery.
Analytics
Improve your ecommerce results with web analytics
Most ecommerce shops track too many metrics. They have dashboards with 20, 30, 50 of them.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.