CRO basics
Use AI chatbots for better customer experiences and higher conversions
The global chatbot market is estimated to reach 24.3 billion dollars by 2027.
Insights
Articles on conversion optimisation, A/B testing and e-commerce, from 20 years of practice.
A/B testing
Improve Your Conversion Rate with Behaviour Analysis
Every visitor to your shop leaves traces.
E-commerce UX
Optimise your checkout page and grow your revenue
The checkout is the most valuable part of your shop.
A/B testing
Grow your ecommerce results with heatmap analysis and conversion optimisation
Google Analytics shows you what happens. Heatmaps show you how it happens.
Pricing
Building User Personas for Higher Conversion Rates in Ecommerce
“Lisa, 32, marketing manager, loves fashionable clothes, shops online, short on time.” That is not a user persona. It is a stereotype with a name.
Knowledge
On-page SEO for ecommerce: what really ranks, and what only costs time
On-page SEO for ecommerce is the optimisation of everything you control directly on your shop pages: content, technology, internal linking and metadata. Google does not check how much you invest.
A/B testing
Grow Ecommerce Revenue With Better A/B Tests
A/B testing is the most powerful tool in ecommerce. But most shops use only a fraction of its potential.
Analytics
Get More From Your Shop With Enhanced Ecommerce Tracking
Standard ecommerce tracking shows you what sold. Enhanced ecommerce tracking shows you how it sold, and where the sale fell apart.
CRO basics
How to grow ecommerce revenue with persuasive copywriting
Ecommerce revenue does not grow on its own. Persuasive copy is the key to higher sales.
E-commerce UX
The Power of User-Generated Content in Ecommerce
The best advertising is not the kind you pay for. It is the kind your customers make.
A/B testing
Increase Your Sales with A/B Tests in E-Commerce
Choosing the right A/B testing tools matters for the success of e-commerce websites. There are various tools to choose from that offer extensive options for detailed tests.
Analytics
Optimise Your E-Commerce Success with Targeted KPIs
Web analytics delivers important information about a website’s performance. It lets you understand visitor behaviour and judge how well your marketing strategies work.
Analytics
Raise Your Conversion Rate With Heatmaps and Session Recordings
Understanding how users behave is key to optimising your conversion rate and growing ecommerce revenue. Two effective tools for building that understanding are heatmaps and session recordings.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.