Insights
Revenue drops, and the first thought is almost always: discount. It sounds logical, but it often does not work the way you think. The discount reflex and its hidden costs.
Revenue drops, and the first thought is almost always the same: discount. Ten percent, twenty percent, some deal with a red banner. It sounds logical: lower the price, get more sales.
Except that in reality, cause and effect often do not work the way you imagine.
What you will take away:
Der Conversion Hacker® podcast: five minutes, one tip, more revenue.
Insights
Mobile ecommerce UX is everything a potential buyer experiences on a smartphone. 65 % of ecommerce traffic now comes from mobile devices. Yet most shops are designed on desktop and scaled down to the phone.
Insights
A/B testing articles from 20 years of practice: hypotheses, statistics, test design and the mistakes that waste traffic.
Insights
Analytics articles for online shops: tracking, measurement, cohort analysis and the numbers behind conversion decisions.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.