Knowledge
#003 Myth Wednesday: The Above-the-Fold Myth. Does Everything Really Have to Go “Up Top”?
The result: an overloaded strip that no longer says anything clearly.
Knowledge
#007 Teardown Tuesday: product images, what your image set really sells (and what just fills space)
Online, people buy from a closed box, unless the images open it up. A teardown: what does an image set have to do to actually sell?
Picture walking into a shop to buy a product, but it is sealed in a closed cardboard box. You can’t touch it, turn it, or look at it from the side. Most people walk out.
Online, people buy from exactly that box every day, unless the images open it up.
What you will take away:
- Why a single front-on photo is almost never enough
- The three image categories that complete an image set: context, detail, proof
- What you can change in your image set right now, without a new shoot
Der Conversion Hacker® podcast: five minutes, one tip, more revenue.
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Knowledge
#004 Test Thursday: the A/B Test Hypothesis Before the Test
"Let’s test the button in green." Sounds data-driven. Usually it’s gut feeling with a testing tool behind it.
Knowledge
#005 Funnel Friday: Basket Abandonment and the Most Common Checkout Friction Points
Picture someone in a supermarket filling their trolley to the brim, pushing it all the way to the till, then simply leaving it there and walking out. In a real shop that rarely happens.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.