E-commerce UX
Retargeting in E-Commerce: How to Win Back 70% More Conversions
97 percent of your shop’s visitors don’t buy on their first visit. They compare prices, think it over, get distracted, forget the tab.
Insights
Articles on conversion optimisation, A/B testing and e-commerce, from 20 years of practice.
Shopify
Social Media eCommerce: How to Sell on Instagram & TikTok
Global social commerce revenue reached 1.298 trillion dollars in 2023 and, according to eMarketer, will grow to 2.9 trillion dollars by 2028. In 2025, social networks will account for more than 17 % of all online revenue.
CRO basics
Trust signals in ecommerce: how to build trust and raise conversion
Trust signals are the invisible infrastructure behind every conversion. They tell the visitor: this retailer is legitimate, your payment data is safe, your order will arrive.
Analytics
Use Heatmaps to Optimise User Behaviour and Grow Revenue
They show user behaviour: where people click, how far they scroll and where they get distracted. Without this data, conversion optimisation is guesswork.
E-commerce UX
User Journey Mapping: How to Find Your Customers’ Pain Points
The customer journey is not a straight line from ad to purchase. McKinsey calls it a “decision journey”: a cycle of awareness, consideration, purchase, use and loyalty.
CRO basics
Voice Search in Ecommerce: How to Reach 60% of Young Buyers
170.3 million US users will use voice assistants by 2028, 17 % more than in 2023. 60 % of 25 to 34-year-olds use voice search every day.
CRO basics
Why eCommerce is the future. And retail is not.
Retail as we knew it is dead. That does not mean physical shops will disappear.
A/B testing
Why Statistical Significance Matters in A/B Testing
Statistical significance is the decision criterion in data-driven optimisation. It tells you how likely it is that an observed difference between two variants didn’t happen by chance.
E-commerce UX
Win Back Cart Abandoners: How to Recover 15% of Lost Revenue
70.22 percent of all online purchases are never completed. That adds up to more than 4 trillion dollars in lost revenue worldwide.
A/B testing
A/B testing in ecommerce: the complete beginner’s guide
A/B testing in ecommerce is controlled experimentation.
A/B testing
A/B Testing Tools: The Independent Comparison Guide for CRO Professionals
A/B testing tools are the software that turns guesses into proof. This independent guide is for CRO professionals who know that the right tool is the difference between data-driven decisions and expensive hunches.
CRO basics
Accessibility in ecommerce: how to reach more customers
Accessibility in ecommerce was long seen as a paid extra: nice to have, not essential. That view is badly wrong, both economically and legally.
CRO basics
Calls to Action for SEO: How CRO Strengthens Organic Visibility
Conversion optimisation turns traffic into revenue. Run the two in isolation and you are building a pipeline with a leak.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.