E-commerce UX
Checkout Optimisation: 7 Strategies to Reduce Cart Abandonment
The checkout is the most critical moment in the whole ecommerce funnel. This is where a browser either becomes a paying customer or disappears for good.
Insights
Articles on conversion optimisation, A/B testing and e-commerce, from 20 years of practice.
E-commerce UX
Conversion Funnel Optimisation: How to Lead Prospects to Purchase
The average e-commerce conversion rate is 2.5 to 3.5 percent. That means 96 to 97 out of every 100 visitors leave the shop without buying.
E-commerce UX
Conversion Funnel: How to Fix the 5 Biggest Leaks
The average eCommerce funnel loses 97.5 percent of its visitors before conversion.
A/B testing
Conversion Rate Optimisation: The Systematic Guide to More Revenue
Conversion rate optimisation (CRO) is the systematic process of raising the share of website visitors who take a desired action. The formula is simple: (conversions ÷ visitors) × 100.
Pricing
CTA Optimisation: How to Double Clicks on Your Buttons
The call to action (CTA) is the most critical micro-moment in the whole conversion funnel.
Pricing
Customer Lifetime Value: How to Maximise Long-Term Customer Value
Customer lifetime value (CLV) is the central metric for an eCommerce business’s profitability. It quantifies the long-term contribution margin a customer generates over the whole relationship.
Shopify
Customer segmentation: how to personalise for 40 % more revenue
Customer segmentation means dividing your customer base into groups that share key traits, so you can target your marketing. Shops that segment raise their conversion rate by up to 40 %.
E-commerce UX
Customer Service in Ecommerce: the Underrated Conversion Lever
Customer service is the most underrated revenue driver in ecommerce. 38 percent of consumers are more likely to buy when live chat is available. Three out of four customers spend more when the service experience is right.
Pricing
Grow your revenue with dynamic pricing
Dynamic pricing is one of the most controversial and most profitable strategies in ecommerce. Airlines and hotel chains have used it for decades.
E-commerce UX
Raise Your eCommerce Conversion Rate: 7 Effective Checkout Optimisation Strategies
The average eCommerce conversion rate is 2.5 to 3.5 percent. That means 96 to 97 out of 100 visitors leave the shop without buying.
E-commerce UX
Reduce cart abandonment: 5 strategies for more conversions
The average cart abandonment rate in global ecommerce is 69.8 percent (Baymard Institute, 2024). Almost seven in ten customers who add an item to their cart never complete the purchase.
E-commerce UX
Reduce cart abandonment: 7 strategies that actually work
70.22 per cent of all online purchases are abandoned in the basket. That is not an edge case.
Analytics
Website Load Time: How to Raise Your Conversion Rate and Revenue
Your online shop’s load time is not a technical detail. It is a direct revenue factor that decides between success and failure.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.