E-commerce UX
Customer Journey Optimisation: What 78 Funnel Analyses Reveal About Drop-offs
The classic customer journey is drawn as a funnel: lots of visitors at the top, few buyers at the bottom.
Insights
Articles on conversion optimisation, A/B testing and e-commerce, from 20 years of practice.
E-commerce UX
Website navigation: what 52 tests reveal about the path to purchase
Most shop owners think about navigation in categories: main search, main menu, footer. But navigation is much more than that.
Pricing
Website traffic and revenue: what 29 tests reveal about quality over quantity
Most shop owners measure success by traffic.
A/B testing
A/B Testing Software: What 41 Tool Evaluations Reveal About Ecommerce
From 41 evaluations, three categories have emerged, each suited to different needs:.
Analytics
Heatmap Analysis in eCommerce: What 38 Shop Analyses Reveal About Real Customer Behaviour
In surveys, 73 percent of customers say they read product descriptions carefully. In reality, 67 percent scroll straight past the description.
E-commerce UX
Website usability in ecommerce: what 31 shop analyses reveal about intuitive navigation
An online shop’s navigation is the invisible doorman. Customers who find their way buy.
E-commerce UX
Website performance in ecommerce: what 29 load time tests reveal about conversion and revenue
Every second of load time costs money. That is not theory, it is simple maths.
Analytics
eCommerce Personalisation: What 48 Analyses Reveal About Individual Customer Experiences
The future of eCommerce is personalised. Not as a buzzword, but as a mathematical reality.
Analytics
Ecommerce trends 2026: what 55 shop analyses reveal about the future of online retail
Ecommerce is changing faster than ever. New technology, new customer expectations, new regulation.
CRO basics
E-Commerce Security: What 41 Analyses Reveal About Trust and Conversion
A shop that shows security signals converts on average 18 percent better than one that doesn’t. The psychology is simple: buying is an act of trust.
E-commerce UX
Ecommerce pricing strategy: what 39 analyses reveal about pricing and conversion
Price is the most emotional point in ecommerce.
Analytics
Ecommerce Loyalty Programmes: What 29 Tests Reveal About Retention and Revenue
A new customer costs 5 times as much as a regular one. The maths is simple: keep your regular customers and you save acquisition costs and grow revenue.
Analytics
Ecommerce Analytics: What 56 Tests Reveal About Data-Driven Growth
It only gains value once it is processed. An analysis of 56 analytics tests shows that shops that make data-driven decisions grow 2.1 times as fast as shops that rely on intuition.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.