Rockstar Nails: Fast, measurable impact in the first month

A growing nail-cosmetics shop with loyal repeat customers and a strong mobile share. The problem was not demand, but unnecessary hurdles on the way to the checkout: too many steps, too much distraction, too little clarity on mobile.

Targeted checkout fixes instead of a rebuild: identify purchase barriers and remove them one by one. That included simplifying the order path, clearer calls to action, and resolving uncertainty immediately before purchase, prioritised by expected leverage, not by effort.

The changes were measured as A/B tests against the starting version, with particular focus on mobile use. What counted was the actual revenue effect, not click counts or gut feeling.

A clearly double-digit revenue increase over the baseline within the first 30 days, achieved purely by removing friction in the existing shop, with no additional ad budget.

For confidentiality reasons we do not publish client-specific figures on this page. We are happy to walk you through the actual numbers and the approach in a conversation.