Case Study · Beauty & Cosmetics
Buy a product or book an appointment? Clean Beauty Concept offers both
Clean Beauty Concept sells skincare and tools such as gua sha and rollers. The Austrian company also offers bookable appointments for lymphatic massage, taping or cupping, plus a loyalty programme. We worked to give both paths their place on the home page, so each supports the other.
I'll show you where your shop loses buyers.
Two decisions, two speeds
You can buy a serum or a gua sha in a few minutes. Booking a lymphatic massage takes more thought, often after comparing options and checking your diary. Each decision has its own pace and needs its own information.
Both paths fit side by side on the home page, and the skill lies in the balance. Then there is the comparison with the chemist. Skincare is sold in many places, and the shop has to answer why you should buy here. The company's own method is the strongest argument for that. Our task: find the place where it has the most impact.
From positioning to user testing
It starts with positioning. Together with the team, we worked out what sets Clean Beauty Concept apart from other providers and why someone orders here when skincare is also available at the chemist. That includes how products and appointments support each other. The result is a clear basis for every next step.
On that basis sits a test plan that sets out which changes to test and how to measure their success. A user test with real visitors then shows which of the two paths people understand straight away and where they hesitate. One idea runs through every step. In this kind of business, the company's own method is what sets it apart, and it belongs at the top of the page. There it explains at a glance why products and appointments belong together.
If you sell two things, you need a clear order
Many providers combine products with services, and there is a lot of potential in that. In our view, it helps to separate the two paths clearly and put your own method up front as the link between them. It explains why product and appointment belong together. A user test with real visitors quickly shows whether this order works, before you invest in a rebuild. A clearly visible loyalty programme can connect both paths further and point product buyers towards the appointments.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.