JDKRUEGER&CO vs. The industry
Conversion Operating System vs. tools & agencies
The honest comparison, with numbers, facts and the difference that counts
CRO Agency Comparison: The Honest Check. Conversion Operating System vs. Tools & Agencies
Most companies buy either software licences or hours from agencies. Both lead to the same problem: you have to figure out yourself WHAT to test. And when it does not work, you still pay.
JDKRUEGER&CO is the third model in an industry that only knows two answers: licence or service. A Conversion Operating System, the fully orchestrated experiment sequence from analysis to rollout. You buy no tool. You buy no consultant. You buy revenue.
Tool Licence: You Buy Infrastructure, Not Results
Optimizely, VWO, AB Tasty, these tools deliver the technical basis for A/B-tests. But they deliver no hypotheses, no design, no QA, no implementation. You pay 20,000–80,000 EUR per year, regardless of whether your tests win or lose.
The hidden cost factor: internal resources. You need developers, designers, analysts and project managers to operate the tool. The ROI depends on your team, not on the tool vendor.
Hourly-Rate Agency: You Buy Consulting, No Guarantee
Traditional CRO agencies bill 150–350 EUR per hour. Monthly retainers of 5,000–30,000 EUR are standard. A test that shows no significant difference after four weeks still costs 15,000–30,000 EUR.
The problem is risk distribution: the entire financial risk lies with the customer. The agency earns on hours, not on results. This comparison shows why the model is no longer up to date for many shops.
Conversion Operating System: You Buy Demonstrable Uplift
JDKRUEGER&CO combines the precision of an automated system with the judgement of experienced operators. Nine engines cover the complete cycle, from analysis to rolled-out winner. All tools included, no licence fees, no hourly billing.
The most important difference in this comparison: we only earn when you earn more. 10 % of demonstrable uplift via direct A/B-test comparison. No winner, no invoice. The risk is on us, not on you.
Direct Comparison of the Three Models
| Criterion | Tool Licence | Hourly-Rate Agency | JDKRUEGER&CO |
|---|---|---|---|
| Setup costs | 5,000–25,000 EUR | 5,000–25,000 EUR | 0 EUR |
| Monthly costs | 1,500–6,500 EUR | 5,000–30,000 EUR | 0 EUR |
| Success participation | No | No | 10 % of uplift |
| Hypothesis development | Not included | Partially | Fully included |
| QA & monitoring | Not included | Partially | Fully included |
| Time to first live test | 3–6 months | 2–4 months | 3–5 business days |
Three ways to more revenue from your shop.
Learn it yourself.
Conversion Hacker Academy: 101 modules, 43 hours, free, with certificate.
Learn for free ↗Steer it together.
Jörg Dennis Krüger as your external Chief Conversion Officer, embedded in your team by the day. Only 3 slots.
Request a slot ↗Have it done.
The Conversion Operating System: 0 € setup, 10 % of proven uplift. First test in 3–5 days.
Book a CallStop comparing. Start growing revenue.
Free first call. No licence. No retainer. Only results.
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