Kettner Edelmetalle: Trust is what sells high-ticket

From the starting point we derived the following hypotheses — each was tested as its own variant against the existing version, never rolled out blindly:

Three levers, tested systematically: trust optimisation (security and provenance signals at the decisive points rather than everywhere), sharpening the value proposition (why buy here and not at a bank or a competitor), and clearer user guidance from researching to buying.

A clearly double-digit revenue increase from the combination of the three levers, with an unchanged assortment and unchanged traffic. The shop has converted more of its existing visitors ever since.

This case study is an anonymised account: for confidentiality reasons we do not publish client-specific figures. Individual results are not directly transferable — the test context decides what applies: the industry and size of your shop shape the outcome. We are happy to walk you through concrete metrics and our approach in a conversation.