Knowledge
#003 Myth Wednesday: The Above-the-Fold Myth. Does Everything Really Have to Go “Up Top”?
The result: an overloaded strip that no longer says anything clearly.
Knowledge
#002 Teardown Tuesday: Trust Signals That Carry Weight, and the Decorative Logos That Do Nothing
What really makes your visitors ready to buy, and which trust elements are just decoration? A teardown of trust signals: proof of identity, social proof and reassurance.
Imagine you are standing at a stranger’s front door and you are supposed to hand over money. You will do it if three things are true: you know who lives there. You can see that others have come out happy.
And you feel that, if it comes to it, you will get your money back.
Your visitors ask themselves exactly these three questions, only in milliseconds, and without ever saying them out loud.
What you will take away:
- The three pillars of real trust signals: identity, social proof, reassurance
- Which trust elements actually have an effect (and which just fill space)
- A concrete checklist: what belongs on every product page and checkout page
Der Conversion Hacker® podcast: five minutes, one tip, more revenue.
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Knowledge
#004 Test Thursday: the A/B Test Hypothesis Before the Test
"Let’s test the button in green." Sounds data-driven. Usually it’s gut feeling with a testing tool behind it.
Knowledge
#005 Funnel Friday: Basket Abandonment and the Most Common Checkout Friction Points
Picture someone in a supermarket filling their trolley to the brim, pushing it all the way to the till, then simply leaving it there and walking out. In a real shop that rarely happens.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.