Knowledge
#003 Myth Wednesday: The Above-the-Fold Myth. Does Everything Really Have to Go “Up Top”?
The result: an overloaded strip that no longer says anything clearly.
Knowledge
#001 Quick hack: why your landing page has too many options, and what a single focus does
Picture a restaurant with two hundred dishes on the menu. What happens? You flick through, hesitate, start doubting. Your landing page does the same to visitors. One clear focus can improve conversion dramatically.
Picture yourself walking into a restaurant where the menu has two hundred dishes. What happens? You flick through, you hesitate, you start doubting. In the end you order what you always order. Or worse: you get up and leave.
That is exactly what is happening on your landing page right now.
In this episode I show you why too many options paralyse visitors, and what one clear focal point actually achieves.
What you will take away:
- Why choice overload does so much damage on landing pages
- How to find the one right focus (and arrange every other element around it)
- A concrete quick hack: what you can change today
Der Conversion Hacker® podcast: five minutes, one tip, more revenue.
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Knowledge
#004 Test Thursday: the A/B Test Hypothesis Before the Test
"Let’s test the button in green." Sounds data-driven. Usually it’s gut feeling with a testing tool behind it.
Knowledge
#005 Funnel Friday: Basket Abandonment and the Most Common Checkout Friction Points
Picture someone in a supermarket filling their trolley to the brim, pushing it all the way to the till, then simply leaving it there and walking out. In a real shop that rarely happens.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.