Case Study · Print on Demand
Shirtinator: Where a design turns into a purchase
Shirtinator prints custom textiles and gifts on Shopware, from T-shirts to mugs. Customers create their design in the shop's own design tool, and anyone designing there wants to buy. We looked at how the shop can carry that intent all the way to the order with even more precision.
I'll show you where your shop loses buyers.
The most committed buyers are in the editor
In print on demand, the product is finished the moment the customer has designed it. At Shirtinator that happens in the design tool: upload an image, place some text, choose the right item. Each step is a small decision. Every decision that is guided well brings the customer closer to the basket.
This moment is worth more than any category page. The visitor is investing time, has a goal in mind and wants to hold the finished piece. A shop that has grown to this size has good reasons for every single choice in the editor. A fresh outside view of how those choices work together shows where the flow can still pick up speed.
An audit from home page to order
Our UX audit covers the whole journey, from the home page to the order. We focused on the design tool and on the moment a finished design becomes an item in the basket. Two mindsets meet here. In the design tool, the customer is creating. In the basket, they are doing the maths. Each mindset needs different information, and a strong shop delivers it in the right order.
Specifically, we looked at where users drop out and which decisions they are asked to make before they know enough. In configurators these are often questions about size or material, long before the design is ready. The third question was about confidence: where does the shop give visitors clear guidance, and where would they like more? From the findings we derived levers and ranked them by expected impact, so the team can start with the strongest.
The configurator deserves the first look
In our view, the editor is the page with the most potential in any shop that sells personalised products. That is where the visitors with the strongest buying intent spend their time. If you run a configurator, you gain a lot by reviewing it as rigorously as your checkout and by treating the order of its questions as seriously as the payment page. An outside view helps, because it sees long-standing habits with fresh eyes. Often a smarter sequence of steps is enough to make progress, with no new editor needed.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.