Case Study · Home & Living
mosaixx shows online how real the look is
mosaixx sells decorative wall cladding and flooring through Shopware: panels with a marble, granite, brick, concrete or wood look, plus acoustic panels and 3D ranges. The product brings the effect of real materials to the wall. Online, the job is to make that effect believable on screen.
I'll show you where your shop loses buyers.
A look that convinces
With real marble, nobody asks whether it looks real in the photo. With a marble-look panel, that is the customer's first question. Does the surface look like stone on the wall? When the shop answers that question with confidence, the customer is ready for price and delivery.
At the same time a new shop was due, and that is a real opportunity. What you learn about customers' reasons and questions can go straight into the new build. That needs solid knowledge of why people buy. With it, the new shop stands on firm ground from day one and later corrections stay small. A rebuild is an investment, and this knowledge makes it sound.
Ask why people buy before you build
We started with positioning, written out. What does mosaixx stand for, and what sets its panels apart from other suppliers? Then came a customer survey. People buy panels for a specific project, and the reasons range from looks to acoustics. The survey shows why customers actually buy and turns assumptions into solid knowledge.
Analytics and the ad account were part of the work, along with the product catalogue, so we could put numbers and customer voices side by side. The positioning gives the concept its direction, the survey supplies the details. In parallel we supported the planning of the new shop. That way the findings from analysis and survey went straight into the rebuild while structure and pages could still be shaped. That is when good insights cost the least.
Ask before the relaunch
A relaunch is the best moment to build in what convinces customers. In our view a customer survey before the first wireframe is almost always worth it. For products that imitate a material, it puts the most important question at the centre: how believable the look is on screen. Know that early and you plan images and descriptions around it from the start, giving close-ups and room shots the space they deserve. Every upcoming relaunch is an invitation to start with your customers.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.