Case Study · Home & Living
Measure with confidence, order with pleasure: LIVONEO and the configurator
LIVONEO makes made-to-measure sun protection and insect screens, configured to the millimetre and produced in Germany. Customers measure themselves and receive a product that fits their window exactly. We worked on making them feel confident from the very first entry.
I'll show you where your shop loses buyers.
Confidence is the strongest selling point
With made-to-measure products, the usual logic of online retail is turned around. A pleated blind is made for one specific window, so by measuring, the customer takes on responsibility. They know it, and that question follows them through every step of the configuration. A shop that takes this worry away wins the order.
At LIVONEO, orders run through a configurator on Magento. Customers enter width and height, then choose fabric and fitting. Every entry is a moment where they wonder whether they measured correctly. If they get a clear answer at that point, they order with a good feeling and without detours.
The measuring guide as a question of trust
We began with a joint review with the team, then moved into ongoing work. The most important decision came early. At LIVONEO the configurator is the real checkout, and we treated it that way. This is where the whole order is decided. The classic checkout afterwards is a formality.
The measuring guide takes on a new role. In many shops it is a help text you have to hunt for. We designed it as a trust element that appears exactly where the customer pauses to think: at the right point in the configurator, in plain language, with a clear statement of what happens if a measurement is wrong. At the same time, we checked every entry field to see whether the customer knows exactly what to enter. The answer belongs right in view, without a detour to a help page.
With made-to-measure, confidence sells
In our view, made-to-measure shops have a special opportunity: their customers often care more about measuring correctly than about price. Take that concern seriously and you win. We recommend treating measuring and configuration aids as sales tools and showing them where the question arises. A clear statement about what happens if something goes wrong often reassures more than any product description. A measuring guide you find before you go looking for it is the best selling point a shop like this has.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.