CRO basics
Raise your conversion rates: how to implement personalisation techniques
Personalisation is not a first name in an email.
Insights
Conversion rate optimisation
How conversion optimisation works, where to start and how to prove the impact in euros.
CRO basics
Optimise your page load speed for a better Google ranking
Page speed stopped being a purely technical topic long ago.
CRO basics
Optimise Your Page Speed for Higher Sales
A website’s load time is the most underrated conversion lever. Every second a user waits lowers the chance of a purchase.
CRO basics
Personalised product recommendations: your route to more revenue
Shops spend thousands on advertising to win new customers and ignore the potential in the visitors they already have. The numbers are clear: personalised recommendations generate 20 per cent more revenue than generic suggestions (McKinsey).
CRO basics
How to grow ecommerce revenue with persuasive copywriting
Ecommerce revenue does not grow on its own. Persuasive copy is the key to higher sales.
CRO basics
Optimise Product Descriptions for Higher Conversion Rates and Grow Your Revenue
Product descriptions are the most underrated conversion lever in e-commerce. Shops spend thousands on photography and advertising and treat the copy as a necessary evil.
CRO basics
Use Retargeting and Remarketing for More E-Commerce Success
Retargeting is the attempt to bring back visitors who left.
CRO basics
Trust signals in ecommerce: how to build trust and raise conversion
Trust signals are the invisible infrastructure behind every conversion. They tell the visitor: this retailer is legitimate, your payment data is safe, your order will arrive.
CRO basics
Understanding and Raising Conversion Rates in E-Commerce
The conversion rate is the central metric for every online shop. It shows how many visitors actually buy, and so whether your e-commerce business works.
CRO basics
Grow Your Ecommerce Revenue with User-Generated Content
User-generated content is the strongest trust signal in ecommerce. Not what the shop says about its products, but what customers say about their experience.
CRO basics
Voice Search in Ecommerce: How to Reach 60% of Young Buyers
170.3 million US users will use voice assistants by 2028, 17 % more than in 2023. 60 % of 25 to 34-year-olds use voice search every day.
CRO basics
Why eCommerce is the future. And retail is not.
Retail as we knew it is dead. That does not mean physical shops will disappear.
CRO basics
Use AI chatbots for better customer experiences and higher conversions
The global chatbot market is estimated to reach 24.3 billion dollars by 2027.
CRO basics
Grow your ecommerce revenue with AI chatbots
Chatbots are the Swiss Army knife of ecommerce: promoted everywhere, rarely used properly. Every other article claims chatbots will revolutionise customer service.
CRO basics
Calls to Action for SEO: How CRO Strengthens Organic Visibility
Conversion optimisation turns traffic into revenue. Run the two in isolation and you are building a pipeline with a leak.
CRO basics
E-Commerce Security: What 41 Analyses Reveal About Trust and Conversion
A shop that shows security signals converts on average 18 percent better than one that doesn’t. The psychology is simple: buying is an act of trust.
CRO basics
Accessibility in ecommerce: how to reach more customers
Accessibility in ecommerce was long seen as a paid extra: nice to have, not essential. That view is badly wrong, both economically and legally.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.