Case Study · Outdoor & Travel
How the VANZEIT team prioritises and measures its own ideas
VANZEIT is a young company in the camper and van space, with a small team and plenty of ideas for the shop. Together we turned them into a clear order and proper measurement, so those ideas could pick up speed.
I'll show you where your shop loses buyers.
Lots of ideas, now in a clear order
Small teams are usually bursting with ideas for their shop. Everyone spots something to improve, from product copy to the home page. The real power comes from deciding what to tackle first. With a clear order, the idea with the greatest potential wins, and the team works on what moves the shop furthest.
Measurement matters just as much. If you decide before a change how you will judge its success, you know exactly what it delivered afterwards. For VANZEIT we built both into a fixed routine, one the team runs itself. A good testing routine settles order and measurement before the first change goes live.
A testing operation the team runs itself
It starts with a structured review. What does the team know about its customers, what data is there, which ideas are already on the table? Many of the ideas are good, they just need ranking. From this we built a shared foundation for further optimisation.
Then it is down to craft. We equipped the VANZEIT team to form hypotheses themselves, prioritise them against clear criteria and measure their effect properly. Implementation sits entirely with the team. Step by step, they built their own testing operation. The team decides which idea gets tested next and shares a common language for what counts as a result. Matters of taste become questions you can test.
Order creates speed
For small teams, we think good prioritisation is worth more than any further idea. If you want to keep implementation in your own hands, above all you need a method that holds up in daily work. Once writing hypotheses and fixing the measurement become habits, optimisation keeps moving even when the day job is busy. It takes a little discipline at first. After a few rounds the routine almost runs itself, and every new idea lands exactly where it belongs on the list.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.