Case Study · Services
Bacher PrePress: Everything from one source, clear at first glance
Bacher PrePress combines marketing strategy and design for print and web with its own print shop and finishing. Its clients come from retail, tourism and sport, and from municipalities in Central Switzerland. In a face-to-face conversation this promise lands immediately, and we worked on making the website carry it just as clearly.
I'll show you where your shop loses buyers.
The full range, told clearly
In conversation, the value of an all-round service is obvious, because you respond directly to the other person's question. A good website can do the same. It picks up the visitor's need before showing the full range, and so it persuades online just as it does in person.
Prospects rarely arrive wanting an all-round solution. They have a concrete need: a flyer, a new website, a campaign for the season. If they quickly find that need reflected, they stay and get in touch. The strength of Bacher PrePress lies in combining advice with its own production. Our goal was to make that strength visible early.
From need to enquiry
Our work starts with the visitors. We checked which concrete needs bring prospects to the site, and whether the site responds directly or answers with the entire service portfolio. A tourism business that wants a brochure is looking for something different from a municipality that wants to refresh its presence. Both should recognise themselves on the site straight away.
For service providers, the first contact is the moment everything leads to. So we made the path there the real target metric and measured every page by how easily it leads to an enquiry. The differentiator, the combination of advice and in-house production, belongs up front. There every visitor sees it before reading the list of services. Our recommendations describe how need and strength come together on the key pages and lead straight to contact.
Service providers sell through the need
Many service providers put their range front and centre, because they are rightly proud of it. In our view, a website works even better when it starts with the visitor's need and brings in the range as proof afterwards. If you know your differentiator, put it on your first pages and keep the path to an enquiry as short as possible. The first contact is the conversion that counts. Every page that brings visitors a step closer to it is working for your next client.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.