Case Study · Services
A fixed place for conversion work at Digital Devotion Group
Digital Devotion Group is a digital agency with several managing directors and its own projects. The team knows conversion optimisation methods inside out. We gave that work a fixed place in day-to-day business so it actually gets done.
I'll show you where your shop loses buyers.
From knowing to doing, every week
Agencies know the methods they bring in an outside partner for. What they want is continuity. Client projects have deadlines, internal topics usually don't. When you work for clients all day, your own topics slide to the next quiet moment. A fixed rhythm brings them forward and gives them the same commitment as a client project.
With several managing directors there is another layer. Each has their own priorities and projects. Conversion work is important but rarely urgent, and in agency life the urgent tends to win. That is exactly why it needs a clear owner and a fixed slot. With both, a good intention becomes a running process.
Conversion as a fixed part of operations
We started with a joint review with the managing directors. Which topics are open, and where does conversion work pay off most? Which fit the agency and its projects, and which can be tackled with reasonable effort? From that we built a first priority list that all the directors work from. Everyone can see which topic is next and why.
The biggest lever is regularity. Conversion work now has a fixed place in the agency's working rhythm, so it holds its ground even at peak workload. It keeps moving, one measure after another, whether or not anyone has spare capacity. As the outside partner, we keep the open topics on the table and review priorities with the directors at regular intervals. The list stays current and gets shorter step by step.
Regular work beats one-off pushes
In our view, conversion optimisation in service businesses comes down to one question: who looks after it, and when. A fixed place in the working rhythm protects the topic from the next workload peak. An outside partner puts open points on the table even when everyone inside is busy with client projects. Most teams already have the knowledge. A fixed date in the calendar turns it into an engine that runs reliably.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.