E-commerce UX
Email Marketing in Ecommerce: How to Generate $45 ROI per $1
The Litmus State of Email Report 2023 puts the average ROI of email marketing at 36:1, and in ecommerce leading players reach 45:1 and more.
Insights
eCommerce UX and checkout
Navigation, product pages, cart and checkout: every article on eCommerce UX.
E-commerce UX
Form optimisation: more leads with three changes
Forms are the most underrated conversion factor in ecommerce. In a meta-analysis of 48 studies, the Baymard Institute found that 69.8 per cent of all shopping baskets never turn into a purchase.
E-commerce UX
Increase Your Average Order Value: 7 Strategies for More Revenue per Customer
Average order value (AOV) is the most underrated metric in eCommerce. While marketing teams pour millions into new customer acquisition, they neglect the value already sitting in the basket.
E-commerce UX
Microinteractions: the small details that raise conversion
Microinteractions are the subtle responses an interface gives to user actions. A button that gives a little when you click it.
E-commerce UX
Mobile First Design: Why Your Customers Buy on a Smartphone
Mobile commerce is no longer a vision of the future. It is the dominant sales channel in global retail.
E-commerce UX
Navigation design: how customers find the right thing straight away
Navigation is the main way visitors discover your range, read your content and, in the end, convert. It is not a design detail.
E-commerce UX
User Journey Mapping: How to Find Your Customers’ Pain Points
The customer journey is not a straight line from ad to purchase. McKinsey calls it a “decision journey”: a cycle of awareness, consideration, purchase, use and loyalty.
E-commerce UX
Sell more with mobile UX design
The average mobile conversion rate in ecommerce is 1.8%.
E-commerce UX
Conversion rate with a one-page checkout: when the single page loses
A shop with a furniture configurator rebuilt its checkout. Before, buying took four pages: cart, then address, then payment, then delivery.
E-commerce UX
Optimise Your E-Commerce with Expert Help
Margins are shrinking, customer acquisition keeps getting more expensive and the competition never sleeps. If you want to succeed in e-commerce today, you need more than a nice template and a few products.
E-commerce UX
Payment methods in eCommerce: how to cut cart abandonment
Nine per cent of shop visitors leave the checkout because their preferred payment option is missing. That is not a minor issue.
E-commerce UX
How to Raise Your E-Commerce Conversion Rate with Better Product Page Design
The global e-commerce conversion rate is 2.5 to 3 percent. That means that out of 100 visitors, on average only 2.5 buy.
E-commerce UX
Reduce cart abandonment: 7 strategies that actually work
70.22 per cent of all online purchases are abandoned in the basket. That is not an edge case.
E-commerce UX
Raise Your Conversion Rates with High-Quality Trust Signals
Most e-commerce shops use trust signals. Seals, reviews, security badges, payment logos.
E-commerce UX
The Power of User-Generated Content in Ecommerce
The best advertising is not the kind you pay for. It is the kind your customers make.
E-commerce UX
Raise Your eCommerce Conversion Rate: 7 Effective Checkout Optimisation Strategies
The average eCommerce conversion rate is 2.5 to 3.5 percent. That means 96 to 97 out of 100 visitors leave the shop without buying.
E-commerce UX
Conversion Funnel: How to Fix the 5 Biggest Leaks
The average eCommerce funnel loses 97.5 percent of its visitors before conversion.
E-commerce UX
Cross-Selling and Upselling: More Revenue Without New Customers
The most expensive decision in eCommerce is not product development.
E-commerce UX
Customer Service in Ecommerce: the Underrated Conversion Lever
Customer service is the most underrated revenue driver in ecommerce. 38 percent of consumers are more likely to buy when live chat is available. Three out of four customers spend more when the service experience is right.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.