Insights
Numbers, behaviour and the voice of your customers: every article on web analytics and user research.
Analytics
Google Analytics, Facebook Pixel, Hotjar, Klaviyo, a CRM system, an email tool: each one collects data, but hardly anyone knows which data matters for decisions. The result: dashboards full of numbers nobody reads.
Analytics
Web analytics delivers important information about a website’s performance. It lets you understand visitor behaviour and judge how well your marketing strategies work.
Analytics
Whether you have to switch to Google Analytics 4 is no longer a question. Universal Analytics was switched off in July 2023.
Analytics
According to current industry benchmarks, influencer marketing generates an ROI between 5.20:1 and 18:1.
Analytics
Google Analytics, Shopify Analytics, Adobe, Matomo. Most shops have more data than they can handle.
Analytics
Your online shop’s load time is not a technical detail. It is a direct revenue factor that decides between success and failure.
Analytics
Every other eCommerce consultant sells AI personalisation as a cure-all.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.