Events

TactixX 2026

Jörg Dennis Krüger · 9 May 2026

The performance marketing festival

TactixX brings the performance marketing scene together: compact, focused and very hands-on. Unlike big fairs such as DMEXCO or OMR, TactixX stays small and puts real knowledge transfer first.

If you want to discuss paid search, paid social, affiliate marketing and CRO at a high level, this is the place.

What can you expect?

TactixX deliberately skips the hype and marketing fluff. Instead you get honest field reports, concrete numbers and strategies you can use right away. Speakers come from successful teams at agencies, brands and tech companies.

Agenda highlights

  • Paid search deep dive: Google Ads & Microsoft Ads at enterprise level
  • Paid Social Masterclass: Meta, TikTok, LinkedIn: what actually works
  • Affiliate & partnerships: Scaling performance partnerships
  • CRO & landing pages: Conversion optimisation for paid traffic

Who should go?

Performance marketing managers, paid search specialists, affiliate managers and eCommerce leads who want to make their traffic more profitable. TactixX is most valuable for teams already running paid advertising and looking for the next level of efficiency.

JDKRUEGER&CO rating
The insider tip for performance marketers. TactixX is smaller than DMEXCO or OMR, and that is exactly why it is worth it. Sessions are top level, networking happens among peers and the atmosphere is relaxed. If you do not fancy 70,000 people but still want first-class content, you are in the right place. Our tip: the workshops the day before are often the highlight, so book them separately.

Let’s start with your shop.

In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.