Events
TactixX 2025
TactixX in Munich is the specialist conference for performance marketing and digital advertising. With a focus on Google Ads, Meta Ads, programmatic and attribution, it draws performance managers and media planners who want to raise campaign ROI.
The pragmatic approach shows in the programme: little theory, lots of practice, with real budgets, real results and real mistakes.
For eCommerce teams, TactixX is relevant because it shows how paid channels and conversion rate are linked. Most performance marketers focus on CPC and ROAS at ad level.
But real ROAS is decided in the shop: on the product page, in the cart, at checkout. TactixX increasingly covers these lower funnel stages and shows how paid teams can work with CRO teams.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.