Events

Shopping Tomorrow 2026

Jörg Dennis Krüger · 9 May 2026

Shopping Tomorrow is the networking event for retail and eCommerce decision-makers in the Netherlands. With a focus on innovation, technology and customer experience, it brings retailers, brands and service providers together. Omnichannel strategy, personalisation and sustainable business are at the centre.

If you want to understand the Dutch market, one of the most mature eCommerce markets in Europe, you get insight into best practice that often reaches Germany months later. The Dutch approach to conversion optimisation is more pragmatic and more data-driven than in many other countries.

Let’s start with your shop.

In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.