Events
OMX Salzburg 2025
OMX (Online Marketing Expo) in Salzburg is Austria’s answer to the big German digital marketing conferences.
With a focus on the Alpine region, it offers insight into a market that is often overlooked: Switzerland and Austria have their own eCommerce ecosystems, their own payment providers and their own customer expectations.
For eCommerce teams active across DACH, OMX is relevant because it shows how conversion strategies have to adapt across borders. A checkout form optimised for Germany can fail in Austria because of local payment methods. OMX covers these local differences and gives a view of the Austrian market that German conferences tend to miss.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.