Events
OMT 2026
OMT (Online Marketing Düsseldorf) is one of the largest independent digital marketing conferences in the German-speaking world. With more than 5,000 attendees and several parallel tracks, it offers a density of content you usually only find at international events.
The focus is performance marketing, SEO, affiliate and eCommerce, and CRO is getting more room in the programme.
What sets OMT apart is the community. Year after year the same faces come back, agency owners, freelancers and in-house teams, to swap notes on what worked and what did not. For conversion optimisers, OMT is a good chance to understand how other disciplines (SEO, paid, content) shape the funnel and where the biggest levers are.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.