Events
OMR Festival 2025
The OMR Festival in Hamburg is now the largest digital marketing event in the German-speaking world. What began as a small conference is today a festival with more than 70,000 visitors, a huge exhibition area, live music and side events.
The focus is marketing, tech and entrepreneurship, with a mix of keynotes, masterclasses and networking.
For eCommerce teams, OMR is relevant because it shows how brands scale in digital. The best sessions cover acquisition and retention, conversion and customer lifetime value. The catch: the sheer volume of content can be overwhelming.
If you do not pick the CRO-relevant sessions deliberately, you get lost in the noise. OMR is the place to be for marketing trends, but if you want concrete experiment results, smaller specialist events are a better bet.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.