OMR 2026

Europe’s biggest marketing event

The OMR Festival in Hamburg has long been more than a conference. It is a festival for marketing, digital and tech. With more than 70,000 visitors, 800+ speakers and countless side events, OMR is the undisputed meeting point of Europe’s digital scene.

What started in 2011 as a small Facebook marketing conference is now a magnet for marketers, founders and tech fans.

What makes OMR special?

Few events combine knowledge and entertainment as well as OMR. Between deep-dive sessions there are concerts, parties and networking events. For eCommerce professionals, the strong tracks on performance marketing, CRO, eCommerce strategy and data analytics make it especially interesting.

Agenda highlights

• OMR Main Stage: Keynotes from global players and disruptors
• eCommerce & D2C track: Field reports from successful brands
• OMR Masterclasses: Half-day workshops on specific topics
• OMR Side Events: More than 100 satellite events across Hamburg

Networking as equals

OMR attracts the big names as well as important mid-sized companies and D2C brands. The atmosphere is open and the conversations are honest. Many partnerships, agency mandates and investments start in the corridors and at the evening events.

Who should go?

Marketing directors, eCommerce leads, founders and CMOs who want to feel the pulse of the scene. OMR is most valuable for teams looking for inspiration while also hunting for concrete partners, tools or strategies.